FROM TAP
to table
THE CHALLENGE
Mysoda is Finnish challenger in the global home carbonation category. Previously, the visual identity of Mysoda was distinctly pink to clearly differentiate the brand from the blue color scheme of their main competitor. However, the bright pink color has since been deemed unconducive to communicating the sustainability factors, high quality and timeless design of Mysoda products and reaching the desired brand position in the market.
THE SOLUTION
The award-winning design of the Mysoda sparkling water makers has been well received in the market. The minimalistic forms and various colorways of the devices make them an appealing choice for different styles of décor.
The new corner stone for the package renewal was clear: emphasizing the simplistic design and harmonious color palette in the packaging. The new color palette is designed to replicate the harmonious color pairings that create a subtle balance with lots of possibilities for variety. New packages clearly communicate the holistic, sustainable concept that includes sustainable products, the world’s most local water, and locally produced carbon dioxide cylinders, that can be replaced at convenience stores.
THE RESULT
As well as the original logo, the custom made display type family – inspired by the round shapes of the devices – was retained. The icons and infographics were toned down from a more playful aesthetic towards a simpler expression. The colour palette was overhauled based on the device colourways and new colours were carefully paired for a subtle and considered look but with lots of possibilities for variety.
The resulting visual identity is more design driven, higher in perceived quality and able to re-position the brand without changing the main components and thus retaining brand recognizability in the market.
The logo and the custom typeface was retained from the original identity in order to maintain brand recognizability. The icons were refined and the use of all the elements was clarified and brought to support the new colour palette.
TONE ON TONE
The color palette, inspired by the product line, is at the heart of the new identity. The devices come in a range of colours, making it easy to choose one that best fits the decór of your home. The new colour palette is designed to replicate this idea with the use of harmonious colour pairings that create a subtle balance with lots of possibilities for variety.
Package design
The new corner stone for the package renewal was clear: emphasizing the timeless design and harmonious color palette of the devices in the packaging.
The packaging proudly displays the design of the products, with the colours of the packages following the colorways of the devices and bottles. In the packaging for Ruby and Premium Bottles, metallic Pantone colours are used in the graphics to subtly highlight the metal details of the products, while the wood composite based Woody and regular bottles have a more natural finish.
FROM TAP TO TABLE
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THE MOST LOCAL SPARKLING WATER IN THE WORLD
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DESIGNED TO STAND THE TEST OF TIME
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FROM TAP TO TABLE • THE MOST LOCAL SPARKLING WATER IN THE WORLD • DESIGNED TO STAND THE TEST OF TIME •
